Clear Communication To Cut Through The Noise
About Klareco Communications
Klareco Communications is an award-winning strategic communications consultancy in Asia. We thrive on bringing clarity to complex situations and creating the most insightful communications solutions for our clients. We operate through multiple offices across Asia and a global network of partners in Asia, America, Europe and Middle East. We believe the most impactful communications solutions reach a wide stakeholder base across government and NGOs, business, the media and public. Our integrated communications approach brings together our specialism in corporate and financial communications, as well as public affairs, crisis and digital communications.
About Klareco’s FinTech Offering
As an integral part of the FinTech ecosystem since the very beginning, we work with key FinTech leaders across the region. From strategy planning, thought leadership programmes and creative campaigns to media, influencers and partnership engagements, we have executed successful initiatives for our clients that have helped them to build their brands. Here’s why we are able to help companies from FinTech start-ups to multi-national corporations:
- We have deep sector expertise and understand the market drivers
- We’re well connected within the industry; we understand the audiences and know the influencers that need to be reached
- We offer the full suite of communications services required to successfully build a business brand – social, events, media etc.
- We can scale with our clients as their businesses grow
We can customise packages that range from day-to-day media engagements to full-scale media campaigns. We can work with investors, incubators and accelerator programmes to assist in helping their portfolio companies.
Samples of Our FinTech Work
Ripple: Becoming an Authority in Blockchain
Global financial solutions provider, Ripple, was fast expanding into Asia and needed to rise above the plethora of FinTech companies to raise awareness and establish understanding amongst its audience of its business, which is based on distributed ledger technology. We developed and executed a communications strategy that built on the principle of the ripple effect, so as to create a groundswell of support from media and influencers for Ripple. The communications campaign included a series of media engagements and speaking opportunities, that established Ripple as the go-to expert on cross-border transactions.
PayPal: Cementing its Position as a FinTech Leader
We developed a strategic communications campaign, keeping PayPal’s business segments and company vision in mind to create and to deliver an impactful, data-driven narrative for 2017. We worked with client to produce a Research Report that explored how digital payments is moving beyond just being a mode of transaction to having the ability to empower consumers and merchants, allowing them to participate in the global economy and improve their financial health. Findings were released during a regional launch held in Singapore and the team secured top tier media coverage. The report also sparked conversations around declining cash usage in Asia and how digital payments can enable the improvement in financial health.
Capbridge: Profile Raising Within an Unknown Space
With the government actively promoting the FinTech sector in Singapore, CapBridge launched its platform to connect growth companies and accredited investors through an innovative and efficient online interface. We developed a comprehensive thought leadership programme, while working closely with the CapBridge team to create an impactful narrative for its purpose in the market. Riding on the FinTech wave, we positioned CapBridge management as subject matter experts and highlighted the platform’s value proposition to the wider business ecosystem by forging deep relationships with key media.
Mark Worthington, Managing Director – Singapore
Mark heads the Singapore office and has created our market leading crisis, media and presentation training workshops for CEOs and other C-Suite executives. He is a career media and communications expert with extensive experience in strategic corporate communications, crisis management, media relations and training. He is a former BBC News Correspondent with over a decade as a journalist in Asia and Europe.
Chelsea Phua, Director and Fintech Lead
Chelsea has more than 16 years of experience working in the media, finance and communication industries. She advises a range of FinTech clients, from legacy brands to emerging companies. She provides counsel on media and investor engagement strategies, including thought leadership profiling and media campaigns. Formerly a journalist, Chelsea worked for some of the largest news outlets in the United States; The New York Daily News, the Associated Press and The Sacramento Bee.