Case study: strengthening the brand of a global leader in hospitality
An international hospitality operator noted for gold standard service, hotel residences and boutique lifestyle hotels in its portfolio, wanted to ensure it remained front-of-mind among key stakeholders amid increased competition. Most importantly, the company wanted to position itself as global leader in hospitality as it accelerated its expansion plans across different markets with various brands.
We developed an integrated communications strategy to strengthen the client’s brand positioning, crafting messages which outlined its understanding of consumer behaviour and responsiveness to industry trends. This was supplemented by sustained engagement with the media through interviews and commentaries that positioned the CEO as a thought leader in the industry.
At the same time, we implemented a crisis communications programme across properties to ensure that the company’s international staff were trained and ready to respond to a crisis.
Our media engagement secured over 250 pieces of coverage in leading national and trade publications in the first few months alone, ensuring the client’s core positioning and brand value was fully appreciated.
Case study: promoting the hotel investor
After a major hotel real estate investor put its REIT launch plans on hold, Klareco was tasked with renewing confidence and publicising its significant investment in its flagship property.
Through profile interviews we positioned the company as a market-leading, dynamic and nimble investor headed by a team that was passionate about hotels. We also suggested using the shareholders and the CEO to front interviews articulating the company’s ethos of applying business acumen and foresight to uncover value and potential in hospitality properties.
We delivered a successful campaign which reached an audience of over 36 million through print and online media in the target markets of Singapore and Australia and kickstarted a renewal in recognition of the company’s vigour and brand value.